Soft & Crunchy: Authentic Neapolitan Pizza Experience in Bari by Maestro Vito Iacopelli
Soft & Crunchy, nestled in Bari, Italy, is a heartfelt tribute to authentic pizza crafted by Maestro Vito Iacopelli and his family. This cozy spot combines heartfelt tradition with a modern touch, delivering pizzas that live up to their name—soft inside with a perfectly crunchy crust. The dining experience is intimate and unique, often featuring special tasting events where guests explore diverse, high-quality ingredients. Beyond pizza, the restaurant also serves an American-style brunch on Sundays, enriching its warm, family-friendly atmosphere. Attentive service and thoughtful décor, reflecting Vito’s Italian-American heritage, complete this authentic culinary journey that genuinely leaves a lasting impression.
Soft & Crunchy at a glance
- Address V.le Grotta della Regina, 50, 70126 Bari BA, Italy
- Phone +39 331 389 5455
- Restaurant type Pizza restaurant .
- Popular for Dinner , Solo dining .
Photos & Gallery
Soft & Crunchy: Reviews & Ratings
Soft & Crunchy stands up to it's name the pizzas are nice and soft out the oven, I would add lite as well. The brand is created by Maestro Vito Iacopelli but also the business is run by the family. I would recommend the diner experience they hold from time to time where you can try different pizzas with nice ingredients. There's also american brunch to try out every Sunday. The mood is very cozy, like at home and perfect for families ! You'll be nicely received and The service is also attentive and fast. Very nice touch of design and decoration, bringing some of the history of Vito's from the USA and Italy. I would suggest coming here by car, even if by train it's possible a little walk is needed perfect to digest afterwards or get even more hungry before
I highly recommend visiting Soft and Crunchy by Vito. I have to admit that I’ve been watching Vito’s videos regularly for a few years now, and I traveled to Bari specifically to visit his place. His passion inspired me to start making pizza myself, and it has become my hobby. However, my visit to Soft and Crunchy exceeded all my expectations. Vito, in real life, is an incredibly kind and approachable person. The dishes we tried – appetizers, pizza, and dessert – were absolutely delicious and unique. The atmosphere of the place, the people, and the overall vibe are simply amazing. It’s important to book your visit in advance, as this is not a standard restaurant but rather a culinary experience where every guest is treated individually. I was initially worried that the restaurant might feel slightly artificial, relying on internet fame, but that was not the case at all. The experience was authentic and delightful. I highly recommend a visit to Vito’s place – a wonderful tasting journey through different types of pizza, accompanied by a warm and family-like atmosphere. It’s also very easy to get there from Bari Centrale using buses 12 or 12/.
I have followed Vito for years on YouTube, initially to learn how to make a good Neapolitan pizza but then continued as he's passionate and knowledgeable. You can see his devotion to pizza at Soft & Crunchy, but you can also see his humility and caring for people. I've wondered about and hoped to try his pizza for years, and now I was finally able to, and it exceeded all of my expectations. Perfect crust, amazing flavors, great variety.
Location
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Soft & CrunchyV.le Grotta della Regina, 50, 70126 Bari BA, Italy Hotline: +39 331 389 5455
Soft & Crunchy is not just a pizza restaurant; it is a heartfelt culinary journey rooted deeply in tradition and passion. Located in the vibrant city of Bari, Italy, on V.le Grotta della Regina, this family-run gem reflects the spirit of its founder, Maestro Vito Iacopelli. Vito’s devotion to the craft is evident in every bite of pizza served here—each boasting the perfect balance of a tender, soft interior and a satisfyingly crunchy crust, true to the brand's name.
From my experience, dining at Soft & Crunchy is more than just a meal—it’s an authentic encounter with Italian pizza heritage infused with American influences, a nod to Vito’s own background. The atmosphere is incredibly warm and cozy, designed to feel like home, making it an ideal spot for families and intimate gatherings alike. The thoughtful decor weaves stories from Vito’s journey between Italy and the USA, adding depth to the dining experience.
The menu is a reflection of Vito’s mastery and creativity—offering a diverse selection of pizzas with top-quality ingredients, plus unique additions like American brunch every Sunday. The occasional special tasting dinners are a standout, allowing guests to explore an array of pizza styles and flavors crafted with precision and passion.
Service here echoes the family-oriented vibe—attentive, friendly, and sincere—making each guest feel personally welcomed. Enthusiasts who follow Vito’s YouTube channel will find his real-life persona equally approachable and humble, enriching the experience far beyond mere internet fame.
Getting to Soft & Crunchy is straightforward. While driving is convenient, public transport options with a brief walk from Bari Centrale provide a perfect prelude or follow-up to your meal. Personally, I found the entire experience uplifting—the impeccable crust, the vibrant flavors, and the genuine hospitality come together seamlessly, delivering a memorable taste of Bari’s pizza culture.
For anyone passionate about pizza or simply seeking a true Italian dining adventure, Soft & Crunchy is an essential destination. It’s a place where craftsmanship, family, and flavor unite to create something truly special.
Business Information
- Service options
- Dine-in
- Delivery
- Payments
- Credit cards